How strongly you project your thoughts and emotions into the world.
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Volume
Volume — Project your authentic self more boldly instead of hiding what makes you different.
Volume increased when Harjas Singh decided to stand out instead of blend in. He had been keeping his identity quiet and hidden under baseball caps like other Sikh kids, but chose to project his heritage boldly by wearing his turban to graduation. He turned up how strongly he expressed his identity to the world.
Harjas is describing the morning of his high school graduation when he chose to wear his turban instead of his patka.
"on the morning of my high school graduation i woke up and i went through my morning ritual again i oiled my hair combed..."
Volume
Volume — Increase the strength of your professional voice when advocating for those who can't advocate for themselves.
Volume demonstrates how Leonard Saltz adjusted how strongly he projected his medical opinions into the world. Previously, he kept his concerns about drug pricing within the medical community. When faced with Zaltrap's outrageous cost for minimal benefit, Leonard turned up his volume by writing a public op-ed in the New York Times and announcing Memorial Sloan Kettering's boycott. This louder projection of his professional judgment immediately got Sanofi's attention and resulted in a 50% price reduction.
Leonard Saltz is describing how Memorial Sloan Kettering's public boycott resulted in Sanofi offering a nationwide 50% discount on Zaltrap within a month.
"little less than a month after the op ed piece came out the company that makes sal trap they went to individual doctor's..."
Volume
Volume — Turn up your volume when advocating for something you know matters, even if others dismiss it.
Volume increased as Bentley Brown projected his conviction about his father's importance more strongly into the world. Instead of quietly accepting gatekeepers' dismissals, he spoke directly and emotionally about Frederick's significance, saying things like 'it's like, man, fuck you' to those who dismissed the work. His volume turned up when describing the painting as his father calling out to be saved.
Bentley turns up his volume to project his conviction about his father's importance more strongly into the world.
"so much color so much emotion so much beauty and you you too recognize it the the the painting definitely called to me y..."
Volume
Volume — Amplify your presence by becoming an educator and thought leader rather than just a service provider.
Volume controlled how strongly William Carroll projected his business into the world. He was operating quietly as a traditional rental service when David Neeleman suggested he 'become the Mr. DIY at home' and create educational content showing people how to save money with tools. William realized he needed to turn up his volume significantly - not just delivering tools but actively teaching, demonstrating, and building awareness through social media and educational content.
Guy Raz is encouraging William Carroll to turn up the volume on his marketing by actively demonstrating cost savings through educational content rather than operating quietly.
"i would really lean into those use cases and see if both on your website social media you can basically do videos on it..."
Volume
Volume — Control how forcefully you project your power - sometimes the strongest stance is choosing not to use what you have.
Volume captures how Betty adjusted how strongly she projected herself into the world. For two years, she had been trying to turn her volume down, to avoid provoking her neighbor's harassment. When she found his personal documents, she could have turned her volume all the way up - destroying his credit, his reputation, his life. Instead, she chose to keep her volume at exactly the right level: powerful enough to feel in control, quiet enough to maintain her moral compass.
Betty and Julia are explaining how they chose to keep their neighbor's personal documents as a secret power rather than use them for revenge.
"we had the thoughts that we never did anything oh wow so so so so so it was just nice to hold on to them in in the speci..."
Volume
Volume — Project your needs and boundaries clearly instead of hoping others will guess what you want.
Volume controls how strongly Rachel Bilson projects her thoughts and emotions into the world. In past relationships, she kept her volume low, letting controlling partners speak over her and make decisions. She learned to turn up her volume when it came to expressing her needs, boundaries, and opinions, no longer staying quiet to avoid conflict or keep the peace.
Rachel Bilson describes learning to project her thoughts and emotions more strongly in relationships rather than staying quiet.
"so that's something huge that i'm like no i need to make my decisions and i need to stick to what i know and be strong l..."
Volume
Volume — Match your assertiveness level to the situation, even when it creates temporary discomfort.
Volume shows how Greg Renfrew adjusted how strongly she projected her confidence and pushback in the workplace. When Martha Stewart would make unreasonable demands or avoid responsibility, Greg turned up her volume by directly confronting her with facts. She acknowledged being 'a cocky pain in her ass' but refused to turn down her assertiveness even when it created friction.
Greg describes confronting Martha Stewart directly when Martha tried to blame others for her own decisions.
"i got under martha's skin because i was confident enough to go back at her and so when she would say something like who..."
Volume
Volume — Amplify your voice when you have important things to say rather than staying quiet.
Volume controls how strongly you project your thoughts and emotions into the world. Eliza Reed started her role as First Lady with her volume turned way down — worried about saying the wrong thing, being seen but not heard, focusing on clothes rather than opinions. When she posted about the G7 wives and wrote her New York Times op-ed, she cranked up her volume. She went from being background decoration to actively projecting her views on gender equality and women's roles into public discourse.
Eliza Reid describes the moment she decided to use her platform to speak out against the reduction of accomplished women to decorative roles.
"and i began to think that maybe that's something i can do with this invisible platform is i can confound expectations ab..."
Volume
Volume — Speak up clearly about your experience instead of hiding behind elaborate workarounds.
Volume represents Dame Wilburn's journey from hiding to speaking her truth. Throughout the elaborate con, she kept her volume low — avoiding calls, whispering lies, staying invisible. But in the music room confrontation, she finally turned up her volume and projected her real feelings about being controlled, asking her mother directly about what it felt like to have no control over your childhood.
Dame finds her voice and projects her real feelings to her mother for the first time, challenging the power dynamic between them.
"and that's what gave me the courage to tell her do you know what it's like to be the singular focus of a very focused mo..."
Volume
Volume — Amplify your message through bold demonstrations rather than quiet explanations when facing deep skepticism.
Volume increased dramatically as Colin Angle learned to project his message more boldly to cut through skepticism. Instead of quietly explaining the Roomba's capabilities, Colin turned up his Volume by creating theatrical demonstrations with Cheerios. He would dramatically stomp and grind cereal into conference room carpets, commanding complete attention through his willingness to make a mess and take social risks. This louder, more confident approach projected certainty that converted skeptics into believers.
Colin Angle is describing how he dramatically demonstrated the Roomba by making a mess in conference rooms, turning up his volume to cut through skepticism.
"i would take these cheerios out of my back pocket i would sprinkle them on their on their floor and then i would in grea..."
Volume
Volume — Amplify your message through platforms that showcase your expertise and maintain your dignity.
Volume controls how strongly you project your thoughts and emotions into the world. Eslanda Robeson turned up her volume dramatically by writing and publishing a biography, but she did it in a sophisticated way that maintained her dignity. Instead of screaming about Paul's infidelities or begging him to change, she used her writing skills to project her anger and disappointment at full volume while appearing composed and scholarly.
Nicole explains how Eslanda Robeson turned up the volume on her anger through writing a public biography that appeared scholarly but delivered sharp criticism.
"decides to write a biography about paul she names it paul robeson comma negro he's like come on uh-huh it's a day sound..."
Volume
Volume — Speak up clearly about past mistreatment when someone tries to act like it never happened.
Volume controls how strongly you project your thoughts and emotions into the world. Carol G learned to turn up her volume when addressing people who had harmed her. Instead of staying quiet about past mistreatment, she now speaks directly and clearly about what happened, making sure her voice is heard when someone tries to pretend their behavior was acceptable.
Carol G describes learning to speak directly and clearly about past mistreatment instead of staying quiet.
"i'm gonna sit i'm gonna say it like do you actually are conscious about what happened what you did on me for you to say..."
Volume
Volume — Lower your emotional intensity to increase your actual influence and make people want to hear you.
Volume shifted for Jay Shetty as he learned that projecting intensity and emotion actually weakened his message rather than strengthened it. He discovered that speaking from calm presence rather than reactive passion made people lean in and listen more carefully. The adjustment wasn't about being quiet, but about projecting confidence through regulation rather than activation.
Jay Shetty is explaining how he learned that speaking with calm control projects more power than emotional intensity.
"actually the most powerful speakers whether on a stage or in a meeting use pause most effectively to draw people in to g..."
Volume
Volume — Turn up your authentic personality louder instead of trying to blend in.
Volume controls how strongly you project your thoughts and emotions into the world. Raj had been keeping his volume low, hiding his silly personality to avoid standing out negatively. Working with Logan Uri, he cranked his volume all the way up, making videos in costumes and being 'extremely silly.' This high volume attracted someone who loved exactly that energy.
Logan Uri is describing how her client turned up his volume by making extremely silly costume videos that attracted his future fiancée.
"and we made his profile extremely silly and we added videos of him wearing different costumes and we really played that..."
Volume
Volume — Amplify your emotional response to setbacks and criticism to use the intensity as fuel for improvement.
Volume controls how strongly you project thoughts and emotions into the world. David Grutman turned up his emotional volume when receiving feedback, allowing himself to feel the full weight of disappointment and criticism. Instead of muting his emotional response to mistakes, he amplified it as a learning mechanism. This carried into his business philosophy where he projects his personal investment loudly - wanting customers to know it 'hurts him personally' when they choose competitors.
David Grutman describes how he amplifies his emotional investment and projects it outwardly so customers know their choices matter deeply to him.
"i want people to really know that it hurts me personally i want you to think about it for that split second if you choos..."
Volume
Volume — Turn up your projection when you want something instead of hoping others will read your mind.
Volume controls how strongly you project your thoughts and emotions into the world. Alex Cooper was dealing with the fear of approaching an attractive stranger, but she cranked up her Volume setting and boldly walked over to tell him exactly how she felt. Instead of staying quiet or subtle, she projected her interest directly and confidently, saying 'you're so fucking hot' and handing him her number.
Alex Cooper is delivering her bold, direct approach to the attractive hockey player at Brahmin bar, turning up her volume setting to project her interest confidently rather than staying quiet or subtle.
"i say to him hi and he looks at me like is this girl and i go i just wanna let you know and i just like would kick mysel..."
Volume
Volume — Turn up your volume when you spot someone worth connecting with, even if it feels awkward.
Volume controls how strongly you project your thoughts and emotions into the world. Adam DeVine was naturally quiet and kept to himself in improv class, but when he saw Blake Anderson's potential, he turned up his volume. Instead of staying silent and hoping something would happen organically, he made himself approach Blake directly. He projected his desire to collaborate even though it felt awkward and vulnerable, like he was 'hitting on' his friend.
Adam DeVine is describing how he approached Blake Anderson after improv class, projecting his desire to collaborate despite feeling awkward.
"i came up to him a little nervous i was like hey what's up if you'd be down for it it'd be cool if perhaps me and you co..."
Volume
Volume helped Gaelle increase how strongly she projected confidence in her career choices. She went from feeling insecure about her unconventional path to speaking with conviction about the value and difficulty of entrepreneurial work.
Gaelle is describing how she responds when people question whether podcasting is her real job.
"oh what job do you do and i'm like well this is my job they're like really that's crazy i'm like yeah it's a lot of work..."
Volume
Volume controls how strongly you project your thoughts and emotions into the world. Amanda was struggling to project her enthusiasm and confidence about her product effectively. She knew the value but wasn't transmitting that conviction clearly to potential customers. She was speaking at too low a volume about the problems it solved and too high a volume about features that didn't resonate.
Amanda is struggling to project her enthusiasm effectively, speaking at too low a volume about problems and too high about features that don't resonate.
"There are so many problems that it solves so I kinda struggle with okay which direction do I go which angle."
Volume
Volume demonstrated how Aaron Krause amplified his position in the contract negotiation by being direct about what he needed. Instead of quietly accepting unfavorable terms, Aaron clearly communicated that the existing deal was preventing a major acquisition and needed to change. He turned up his assertiveness to match the importance of the 3M opportunity.
Aaron is directly asserting what he needs in the contract negotiation, amplifying his position to secure the 3M deal.
"Listen guys, we need to renegotiate this contract because it's really egregious. You have the worldwide exclusivity on a..."
