Volume

How strongly you project your thoughts and emotions into the world.

Chloe Bailey and the "Have Mercy" Backlash

High fit

Volume is about how strongly you project yourself into the world. Chloe Bailey had been dimming herself in response to online criticism — unsure how much of her real self to put out there. Writing and releasing 'Have Mercy' was a direct Volume increase: she turned herself all the way up, performed at the VMAs, and put her full self on the biggest stage she'd ever stood on alone. The louder the criticism got, the louder she turned herself up in response.