Volume
How strongly you project your thoughts and emotions into the world.
Tinashe and the Label That Tried to Shelf Her
Volume controls how strongly you project your thoughts and presence into the world. Tinashe started her career turning herself down in those executive rooms — softening her ideas, hedging, hoping not to get shelved. Going independent meant turning the volume back up. By the time she made 'Popstar,' she described showing up 'unapologetically' and owning her place in culture — full volume.