Location Services

Self-awareness; your ability to track where you are mentally, emotionally, and physically — in time, space, and energy.

Matthew McConaughey and the 'All Right, All Right, All Right' Origin

High fit

Location Services tracks where you are mentally and emotionally in a given moment. Matthew McConaughey, about to improvise his first scene ever on a film set, checked in with himself by asking: who is this character and what does he love? That internal check-in — knowing where he actually was (nervous, no lines, no experience) and deliberately shifting his focus to the character — is Location Services doing exactly what it's supposed to do.