Tone

How your message feels to someone else.

Tom Cruise and Keeping a Set Calm Before a Stunt

High fit

Tone is about how your message feels to someone else. Tom Cruise understood that the crew wasn't just receiving information about the stunt — they were receiving a feeling from him. If he walked onto the set looking uncertain, the crew would feel dread. If he walked on relaxed and purposeful, they'd feel reassurance. He deliberately shaped the tone he was putting out, knowing it would land differently than the same words said with a different energy.