Wi-Fi
Your relationships and how you connect with others. The invisible networks that keep you linked to community and support.
John Groener and the Co-op That Almost Closed
Wi-Fi represents relationships and the invisible networks that keep people connected to community. The Bexley Natural Market is, at its core, a community connection point — a place where farmers talk to shoppers, neighbors run into each other, and people feel embedded in something local. John Groener had been investing in the wrong kind of connectivity (a website) when the store's actual strength was the human Wi-Fi it already had. The advice was essentially to amplify the existing network rather than build a new digital one.