High fit

Tone controls how a message lands for the person receiving it. Meredith Manwaring and Megan Smith's entire strategy was built around this dial. They kept the content of the calls the same — your child cannot come to school — but delivered it without accusation, without clinical coldness, without letting their own views about vaccines seep into the conversation. The result was that parents who felt judged or blamed opened up instead of shutting down, and some even chose to get their kids vaccinated.