Location Services

Self-awareness; your ability to track where you are mentally, emotionally, and physically — in time, space, and energy.

Jad Abumrad and Seeing Dolly Parton for the First Time

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Location Services is about self-awareness — knowing where you are mentally, emotionally, and in relation to what's around you. For most of his life, Jad Abumrad had his Location Services switched off when it came to Dolly Parton. He couldn't track where he was in relation to her because she was everywhere — the signal was so constant it became noise. It wasn't until 2016, watching the crowd at her show and reading reactions online, that he got a fix on his actual position: he had been swimming in something remarkable his entire life and had no idea.