High fit

Sync is about whether your inner world matches your outer world — what you feel, say, and do all lining up. Darcy had built Raised Nutrition from a deeply personal place: years of training, injuries, and a genuine belief in clean nutrition. But he was considering publicly walking away from that story because of early sales data. The conversation helped him re-sync: what he said about the brand could still honestly reflect what he actually believed about it.