Volume

How strongly you project your thoughts and emotions into the world.

Muntadar al-Zaidi and the Shoe Throw Heard Around the World

High fit

Volume controls how strongly someone projects their thoughts into the world. Muntadar al-Zaidi had been operating at a low volume for years — filing reports, submitting footage, following journalistic norms — and feeling like nothing got through. Throwing the shoe was a decision to crank the dial as high as it would go. The act ensured that his message couldn't be ignored, scrolled past, or buried on page three.