Volume

How strongly you project your thoughts and emotions into the world.

Karl-Anthony Towns and the Walk Around the Block with His Dad

High fit

Volume is about how strongly you project your thoughts into the world. A sixth-grader going up to an intimidating father and making a full, reasoned case for a direction he believed in — that's turning the volume all the way up at exactly the moment most people would go quiet. Karl-Anthony Towns didn't whisper it or hint at it. He called for the walk, laid it out, and held his position.