High fit

Location Services is about knowing where you actually are — mentally, emotionally, in your own capabilities. Tom Rinks had an unusually clear read on his own position: strong on brand creation, weak on operational scaling. When he got that call from Adam Francis, he wasn't confused about what he was good at or what the company needed. He had his location dialed in, which is exactly why he could make such a fast, clean decision to hand over the CEO role.