Sync
How well your inner world matches your outer world. The alignment between what you feel, say, and do.
Simon Adler and the Crowdsourced Doomsday List
Sync is about alignment between what you feel, say, and do. Simon Adler had been saying out loud that he was skeptical of grand national questions — but what he discovered at the end of the project was that his inner world didn't match that. He secretly wanted to find the thing everyone agreed on. The moment he admitted that on tape — 'secretly deep down, I wanted to find something that we could all agree on, even now' — his outer expression finally caught up with what had been true inside him the whole time.