Location Services

Self-awareness; your ability to track where you are mentally, emotionally, and physically — in time, space, and energy.

Chloe Bailey and Finding Her Worth Without Halle

High fit

Location Services is about tracking where you actually are — including who you are right now, separate from who you've always been alongside. Chloe Bailey had never had a clear read on herself as a standalone person because she had always been located inside a duo. Going solo forced a real location check: who is Chloe Bailey when Halle Bailey isn't standing next to her? The process of making music alone and having producers respond to it as her own work gave her, for the first time, an accurate coordinate of herself as an individual.