High fit

Restore is about recovering a previous version of yourself — habits, strengths, or ways of being that you once had. John Mackey built his career by following joy, creativity, and play. By staying in a role where none of those things were present, he had drifted away from that version of himself. Leaving Whole Foods and starting Love Life was a restore — returning to the mode of building something new from a place of genuine excitement rather than obligation.