Sync

How well your inner world matches your outer world. The alignment between what you feel, say, and do.

Caroline Buck and the Golden Gate Park Moment

High fit

Sync measures how well your inner world matches your outer world. Caroline Buck believed in not eating animals but was still buying meat-based dog food, creating a misalignment between her values and actions. After the Golden Gate Park moment with her dog playing with a pig, she recognized this disconnect and began aligning her pet care choices with her personal ethics. She started making plant-based dog food to match her inner values with her outer actions.