Accessibility
Adjust your environment so you can succeed — instead of forcing yourself to struggle. Change the setup, not yourself.
Justin Gold and the Squeeze Pack Positioning Discovery
Accessibility helped Justin Gold adjust his product placement so customers could actually succeed with his squeeze packs. Instead of forcing people to figure out how peanut butter fit with energy bars, he moved the products to where people already understood the context. He changed the environment to make success easier rather than expecting customers to adapt to his preferred setup.