Sync
How well your inner world matches your outer world. The alignment between what you feel, say, and do.
Leonard Saltz and the Zaltrap Boycott
Sync shows Leonard Saltz aligning his inner frustration with drug pricing with his outer actions as a doctor. For years, he privately observed cancer drug prices skyrocketing while patients struggled financially. With Zaltrap, Leonard synchronized his internal concerns with external action by publicly boycotting the drug and writing the op-ed. This alignment between what he felt about healthcare costs and what he did professionally created the momentum for change.