High fit

Accessibility shifted dramatically for David Rustiano when he saw the Irish Spring soap bar. For months, he'd been struggling with muscle soreness after runs, dependent on expensive physical therapy appointments he couldn't access regularly. Instead of continuing to force himself through the pain or wait for professional treatment, he adjusted his environment to work with what he had. He recognized that the soap's curved shape could function as a muscle scraping tool, transforming his everyday shower into a recovery space.