Wi-Fi
Your relationships and how you connect with others. The invisible networks that keep you linked to community and support.
Andrew Bruce and the Viral Product Challenge
Wi-Fi represents Andrew Bruce's recognition that his competitive advantage lay in building connections between cat owners rather than just selling individual products. Andrew Bruce shifted from thinking about isolated transactions to creating networks where customers could share wrestling footage, connect with other cat enthusiasts, and be part of something bigger than just buying a glove.