Time Zone
Your awareness of where others are in their journey. The ability to meet people in their time, not just yours.
Greg Renfrew and the Messenger Firing
Time Zone reflects Greg Renfrew's failure to meet Susie Hilfiger where she was in her journey as a creative founder. Greg was operating from her own timeline and priorities around profitability, while Susie was focused on maintaining the creative vision of her brand. Greg admits she didn't treat Susie with the respect she deserved and didn't create the working relationship she would build today.