Brightness
How much light you bring to what you're looking at. Controls whether you see the hopeful side or the dark side of a situation.
Vince Speroni and the Saturday Morning Presentation
Brightness adjusted upward for Vince Speroni when he started seeing the opportunity side instead of just the problem side of synthetic clothing health risks. He shifted from viewing it as 'here's concerning information' to 'here's a gap in the market I could fill.' This brighter perspective on the situation led directly to starting Gachies.