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Volume controls how strongly you project your thoughts and emotions into the world. Eliza Reed started her role as First Lady with her volume turned way down — worried about saying the wrong thing, being seen but not heard, focusing on clothes rather than opinions. When she posted about the G7 wives and wrote her New York Times op-ed, she cranked up her volume. She went from being background decoration to actively projecting her views on gender equality and women's roles into public discourse.