Time Zone
Your awareness of where others are in their journey. The ability to meet people in their time, not just yours.
Daniel Lubetzky and the Mr. Lee Bodega
Time Zone adjusted to meet retailers in their reality rather than his timeline. Daniel Lubetzky had been approaching Mr. Lee's bodega with the assumption that every store owner was ready for gourmet spreads, but he learned that different retail environments operate in different readiness zones. He began recognizing where potential customers actually were in their buying journey instead of expecting them to be where he wanted them to be.