Storage
How much you hold onto — thoughts, emotions, relationships, experiences. Can be overloaded or carefully curated.
Alec and the Surfing Cow Scale Challenge
Storage. Alec was trying to hold onto every aspect of his business - the manufacturing, the personal touch, the self-funding, the complete control. His mental storage was overloaded with trying to preserve everything about the early version of Surfing Cow. He learned to curate what actually mattered (transparency, quality, brand values) and release what didn't (personally making each jar).