Tone
How your message feels to someone else.
Carol G and the False Assistant Team
Tone controls how your message feels to someone else. Carol G discovered that by adjusting her tone from desperate young artist to professional assistant, venue owners responded completely differently. When she called as herself, she got dismissed. When she called with an authoritative, business-like tone pretending to be her own assistant, people took meetings and booked shows. She learned to modulate her tone to command respect rather than beg for opportunities.