Medium fit

Storage measures how much you hold onto — thoughts, experiences, relationships — and whether that's carefully curated or overloaded. Mark Goldfarb was holding onto every aspect of his business operations, from ingredient sourcing to delivery logistics. He needed to curate what was truly essential for him to hold onto (quality standards, key relationships) versus what he could let someone else manage. His storage was overloaded with tactical tasks when it should have been focused on strategic knowledge.