Tone

How your message feels to someone else.

Pastor Broome and Mr. Sidney Miller

High fit

Tone calibrated when Herbert Broome shifted his approach with the Millers from pushing them toward voting to asking for their help. When Mr. and Mrs. Sidney Miller said they were 'too old to vote,' young Herbert wasn't getting through with his standard pitch. He recalibrated his communication tone from trying to convince them to vote for themselves to framing their vote as something they could do for his future. When Herbert asked, 'Will you all register to vote so one day I can vote?' Ms. Millie immediately responded, got her purse, and told her husband they were going downtown to register.