Tone

How your message feels to someone else.

Julie Lee and the Breaking Point

High fit

Tone captured Julie Lee's radical shift from professional politeness to raw honesty when she told the federal judge 'The system sucks. This job sucks.' Lee went from trying to maintain diplomatic government-speak to speaking with completely unfiltered directness about the dysfunction around her. Instead of delivering careful, measured responses that protected the agency's reputation, she started communicating with desperate frankness that hit the judge and everyone in that courtroom like a shock wave.