High fit

Storage is about how much you hold onto — and whether that load is carefully curated or just overloaded. Mercedes Smith had taken on an enormous amount: a full performing career, a growing product line with many SKUs, social media content creation, product design, and business operations. Her storage was maxed out. The advice she received — focus on fewer SKUs, identify the 20% of inputs driving 80% of outcomes — was essentially a directive to clear storage and keep only what actually moves the needle.