Tone
How your message feels to someone else.
Ben Affleck and the Armageddon DVD Commentary
Tone is about how your message lands for someone else — not your internal feeling, but how the other person receives it. Ben Affleck's Armageddon commentary is a perfect case of Tone being set too hot without any awareness of how it would be received by the director, the studio, or the people who worked on the film. He was candid in a way that registered as dismissive and disloyal to everyone else involved. He had no internal model for what the output would feel like to the people on the other end.