Sync
How well your inner world matches your outer world. The alignment between what you feel, say, and do.
Michaela Nogueira and the Ulta Interview
Sync is about whether your inner world matches what you put out into the world. Michaela Nogueira had spent the interview process performing what she thought was expected — then stopped and said exactly what she actually felt. When she told the manager that beauty was her life and that she'd feel empty without it, her words finally matched her reality. That alignment is what the manager responded to.