Brightness
How much light you bring to what you're looking at. Controls whether you see the hopeful side or the dark side of a situation.
Jamie Simonoff and the Amazon Deal Almost Dying
Brightness is about how much light you bring to what you're looking at. When Amazon went pencils down, Jamie Simonoff was looking at the situation through a dark lens — this is the end. Hearing James Dyson describe the moment of wanting to give up as precisely the point where you have to push harder shifted Jamie's Brightness setting and let him see the same situation differently.