High fit

Time Zone is about awareness of where others are in their journey — meeting people in their time, not just yours. Jeffrey Hollander was well ahead of most people on the responsible business movement — getting arrested, serving on Greenpeace's board, building toward what he saw as the future. But his board wasn't there yet. They were in a different time zone entirely, focused on a $30 million capital raise and stable leadership. Jeffrey's failure to account for that gap — to meet them where they were — is exactly what he named in his post-firing reflection.