High fit

Notifications controls what inputs get prioritized and what gets filtered out. John Groener was responding to a loud signal — other co-ops have websites, Kroger has delivery — and treating that as the most important thing to respond to. The advisors helped him filter that noise and tune into the quieter but more important signals: the customer who talks to the farmer, the loyal shopper who wishes there were more events, the community that wants a reason to gather. John had his notifications misconfigured — he was attending to the wrong inputs.