Battery Level

Energy levels, drive, and what fuels or drains you. How you manage your reserves and when to switch into low-power mode.

Roy Seiders and Letting Yeti Go

High fit

Battery Level is about energy reserves and what fuels or drains you. Roy Seiders had been running on empty for years — bootstrapping, losing sleep over risks, grinding through the Ivan crisis, watching competitors emerge. He described what he and Ryan were doing as 'not sustainable.' The private equity deal and the step back from daily operations was him finally acknowledging that his battery was critically low and that continuing at the same rate would mean a crash, not growth. He chose to recharge instead of push through.