High fit

Update is the willingness to evolve and install new ways of thinking even when the current version feels comfortable. Ryan Seiders had been running the same playbook since middle school — build fishing rods, sell them, repeat. Selling Waterloo Rods forced him to update. Rather than trying to restart the same type of business, he showed up at his brother's warehouse at $10 an hour and started learning a completely different operation. He didn't cling to being the owner of a rod company; he was willing to be a warehouse helper while he figured out the next version.