Anti-Alias

Whether you flatten the world into binaries, or allow for nuance, complexity, and blurry edges.

Sandy Deniger and the Two-Price Problem

High fit

Anti-Alias is about whether you flatten the world into binary options or allow for nuance. Sandy Deniger had been stuck between two poles: premium district pricing or cheap teacher pricing. She hadn't yet seen the middle — a differentiated product where the teacher version and district version serve genuinely different needs, or a freemium model that doesn't compete with premium pricing at all. Anti-Alias turned on when she started seeing options between the extremes.