Microphone Sensitivity
How much you hear. Controls whether you pick up on the quiet signals — tone shifts, what someone didn't say, the things most people miss.
Vince Judici and Figuring Out What's Actually Selling His Product
Microphone Sensitivity is about picking up on the quiet signals — the things most people miss. Vince Judici had been getting a consistent signal at every consumer show: people's eyes lit up at the buyback, not the materials. He noticed it, mentioned it, but hadn't yet fully acted on it. The conversation helped him turn up his sensitivity to that signal and take it seriously as the lead message rather than the supporting detail.