High fit

Update is about installing new ways of thinking — especially when the current version feels comfortable. Tom Rinks had to update a deeply held belief that a founder should run their own company. He'd seen the evidence in his own earlier businesses that this belief was costing him. When Adam Francis called, Tom's updated operating logic kicked in immediately: the right move was to hand over the role, not protect it. He didn't hesitate because the update had already happened before the call came.