Parental Controls

Whether you give yourself the option to choose who you are, instead of just defaulting to how you were raised.

John Mackey and His Mother's Disapproval

High fit

Parental Controls are about whether you give yourself the option to choose who you are instead of defaulting to how you were raised. John Mackey's parents had a specific plan for him — professional credentials, a respectable career, clear social markers of success. John turned those controls off. He studied only what interested him, moved into a co-op, and opened a grocery store. He made that choice fully, even knowing his mother never accepted it.