Force Quit

When a specific thought, worry, or emotion keeps looping, you intentionally stop feeding it.

John Mackey and Letting Go of Whole Foods

High fit

Force Quit is about stopping something that keeps looping when you know it should stop. John Mackey had been fighting the same battles with Amazon over and over — resisting changes, feeling the joy drain out, watching his creative energy disappear — but kept running the loop. Leaving Whole Foods was a Force Quit on that pattern. He stopped feeding the cycle of resistance and freed up the bandwidth he needed to start something new.