Date & Time
Your relationship with time — how you track it, honor it, and whether you live ahead of, behind, or inside the present moment.
Toby Lutke and the Lifestyle Business Decision
Date & Time enabled Toby Lutke to stop living in the future (worrying about potential failures) and the past (comfortable with current success) and make decisions based on present reality. The marketing experiments forced him to deal with current market conditions and actual results rather than hypothetical scenarios. He learned to trust present-moment data over future fears.