High fit

Hotspot activates when you become the connection for others, sharing your energy and knowledge so they can get online. Emily Bordner was trying to be the sole connection point for every aspect of her exploding business after Taylor Swift wore her ring. She was attempting to handle design, sales, partnerships, and fulfillment all by herself. By hiring the ex-VP from Liquid Death, she began sharing her business energy and allowing others to connect to her vision and execute on her behalf.