Microphone Sensitivity
How much you hear. Controls whether you pick up on the quiet signals — tone shifts, what someone didn't say, the things most people miss.
Justin Gold and the Squeeze Pack Positioning Discovery
Microphone Sensitivity enabled Justin Gold to pick up on the subtle signals from customer behavior that most entrepreneurs would miss. While other founders might have just seen 'low sales,' he caught the quiet cues - the way people picked up the squeeze packs, the confused expressions, the hesitation before putting them back. He heard what customers weren't saying through their body language and shopping patterns.