Data Usage
How much mental, emotional, and social bandwidth you consume. Tracking what drains your plan and what's worth the cost.
Antonio Swad and the Blockbuster Realization
Data Usage captures Antonio Swad's shift toward consuming demographic and market research information to guide expansion decisions. Rather than spending mental energy guessing about customer locations, he started tracking specific metrics like Hispanic population density and income brackets. Antonio moved from bandwidth-draining uncertainty to efficient data consumption that informed precise location targeting for Pizza Patron franchises.