Date & Time
Your relationship with time — how you track it, honor it, and whether you live ahead of, behind, or inside the present moment.
Mark Goldfarb and the Premium Pesto Scaling Decision
Date & Time reflects your relationship with time and whether you live ahead of, behind, or in the present moment. Mark Goldfarb was stuck in present-moment tactical work — driving for basil, making deliveries — instead of thinking strategically about the future. He needed to shift from spending his time on immediate tasks to investing it in activities that would pay off over time, like finding the right person to help scale the business.