Anti-Alias
Whether you flatten the world into binaries, or allow for nuance, complexity, and blurry edges.
Tim League and the Lawsuit Breakfast
Anti-Alias controls whether you flatten the world into binaries or allow for nuance and complexity. Tim League had been in a lawsuit framed entirely as us-versus-them — a binary that was heading toward a lose-lose outcome for everyone. In his deposition, instead of defending himself with a simple 'I didn't do anything wrong,' he offered a more nuanced explanation of how long-term brand investment works differently from short-term profit. That refusal to stay inside the binary is what changed the trajectory of the whole conflict.